Shred & Stoke Coaching

Riding Waves from Finland: How Shred & Stoke is Redefining Women's Surf Culture

Shred & Stoke Coaching was born from a simple observation: women learning to surf often feel sidelined in male-dominated lineups. Founded by Finnish entrepreneur Hannamari Sarkkinen, the camp found its home on Portugal's Lisbon Coast, where warm water, consistent swell, and a welcoming local surf scene create the perfect classroom. The Finnish ethos of sisu, the quiet determination to push through difficulty, runs through every session.

A Camp Built Around Community

Camps run in week-long intensive formats with small groups capped at eight participants, ensuring personal coaching at every stage. Mornings are spent in the water. Afternoons cover surf theory, ocean safety, and recovery practices.

"We don't just teach surf technique. We teach women to trust themselves in uncomfortable environments, and that changes everything."

Who It's For

Shred & Stoke welcomes women of all skill levels, from complete beginners to intermediate surfers looking to progress. Participants travel from across Finland, the Nordics, and wider Europe. The camp offers a rare intersection of physical challenge, nature immersion, and international connection, delivered with the understated warmth that Finnish hospitality is known for.

Location
Voimatie 2, 80100 Joensuu
Industry
Sports & Outdoor
Plan
Enterprise
Contact Business
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
surf coach standing in ocean, beginner surfing laying on surfboard waiting for wave, sun setting in the background
two surf coaches standing in ocean smiling holding up peace signs. They have arms around each others shoulders facing camera
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
surf coach standing in ocean, beginner surfing laying on surfboard waiting for wave, sun setting in the background
two surf coaches standing in ocean smiling holding up peace signs. They have arms around each others shoulders facing camera
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
surf coach standing in ocean, beginner surfing laying on surfboard waiting for wave, sun setting in the background
two surf coaches standing in ocean smiling holding up peace signs. They have arms around each others shoulders facing camera
girl on surfboard surfing in lake clapping hands in black and colourful wetsuit. Image has green bushes in background
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